Overview on our 2023 event marketing activity

We promote Manufacturing Solutions Ireland via a targeted marketing campaign which includes the following:

  • Adverts in the Sunday Business post on three occasions. Two print adverts, and one editorial advertisement piece
  • Adverts in the Clare Echo & Champion, Limerick Leader, Limerick Post, Galway, Mayo and Midlands papers. With follow up articles.
  • Local radio adverts in Limerick
  • LinkedIN presence from the GTMA, PTMA, TUS accounts.

We had targeted Linkedin adverts to engineers and Targeted companies within the  Med tech & aero sectors, Targeted technologies like Toolmaking, CNC, Metrology etc.

  • Twitter posts from GTMA and TUS
  • Promotion by Engineers Ireland locally and nationally
  • Promotion at PTMA events, Explore Engineering in Limerick  and other channels
  • 600 postcard invitations sent out to industry contacts the week before the event with a target list of engineers
  • Made in Ireland circulated 6,000 copies of the show guide two weeks before event date and adverts in the MadeIN editions each month prior to the event date
  • Multiple Eshots to 10,000 Irish based engineers (7,000 ROI, 3,000 N.Ireland)
  • Multiple  Eshots to all previous registered visitors